LOYAL TO THE TRUTH
LOYAL TO THE TRUTH
SOFTWARE FOR DSOs AND MULTI-LOCATION DENTAL OWNERS · US AND CANADA

You find out too late.

A patient walks out unhappy, says nothing, and never comes back.
What if you had known in time to pick up the phone?

Loyalo shows you, in one place, how every one of your locations treats its patients, the same day, with the record to prove it.

Who sees everything

You have a report for everything. Loyalo is the record of how your patients were treated.

Every job in your group exists because a patient walked in. Loyalo holds everyone accountable to that patient: front desk, clinical, management, you included.

Production tells you what was done. It does not tell you how the patient was treated. The only people who saw the whole visit are the patients, and most of them never say a word. So the first you hear of a bad visit is a review, or a call from a regional, weeks later, when it is already a pattern.

The patient’s answer is the only account of the visit you will ever get from someone with nothing to gain. That is why Loyalo treats it as the most important thing that happens all day.

Reviews come from the few who bother, usually the furious or the thrilled. Loyalo asks everyone, at every office you run, and nobody chooses who.

One office

Let me show you a Tuesday.

Every patient is asked how it went, after every visit, at every office. Let’s say one of them, late in the morning, tells you it went badly: forty minutes in the waiting room, and nobody said why.

From that moment, the manager at that office has until the end of the business day to call. Not by the end of the week. Not the next time someone from head office is in. That day, and nobody can move that deadline.

The manager calls, they talk, and the manager writes it up: what was said, when, by whom. Once it is written, nobody can change it.

Why does that matter? Because what you get today is a story, told to you later by someone with a reason to tell it well. What you get with Loyalo is what happened, as it happened, the same day, at every office, and nobody can tidy it afterwards.

One officeIllustrative
8:00 amThe office opens.Every patient seen today will be asked how it went.
11:40 amOne patient says it went badly.“Forty minutes in the waiting room, and nobody said why.”
11:40 amThe manager at that office has until close of business to call.Nobody can move that.
2:05 pmThe manager called.Reached the patient. They talked.
2:31 pmThe manager wrote it up.What was said, when, by whom. On the record, and nobody can change it afterwards.
Every patient gets asked. Every unhappy answer gets a call the same day. And you can prove it.
LOYAL TO THE TRUTH
5 or 500 locations

One standard, whoever is in charge.

With Loyalo, there is one standard: the same deadline and the same record at every location you run, because a number from one office means nothing next to a number from another unless the same clock and the same record sat under both. Locations are ranked. People never are.

  • 01Nobody in the practice chooses who gets asked.
  • 02Nobody moves the clock.
  • 03The record is designed so nobody can change it afterwards.

Not the desk, not the manager, not the regional. Not even you.

A letter from
Joannis Sekoulidis, DDS MSc
Founder, Loyalo
Joannis Sekoulidis, DDS MSc

I was in the office the day it happened. I still did not know.

8:30 at night, at my dinner table, weeks later. One review, under a first name I did not recognize. I read it twice.

I could not tell you who the patient was, what we had done for them, or who had been in the room. Neither could my staff. Somebody had walked out of my own practice unhappy, and nobody knew, so nobody called. Now it was public, it was permanent, and it was the first thing the next patient would read about us.

I lost the whole night to it. What did we miss, what could I have done, who was on that day? I would have called that patient the same afternoon. I would have called that night. Nobody could tell me who to call.

I had that night more than once. There was nothing I could buy that would have told me in time.

What if there had been a way to know? Not weeks later. That afternoon, while the patient was still on the way home and the fix was still a phone call. That is what I left the chair to build.

I like numbers when they serve the patient. The only questions that matter are whether the patient was treated well and got the care they came for. Every other metric should help answer that or get out of the way.

I will not put a dollar figure on what a same-day call is worth to you. You know that number better than I do.

A bit about me

I am a dentist. In twelve years I owned three practices. I bought them, merged them, built one from the ground up, and sold twice, the last time in September 2024.

I sat on the seller’s side of diligence both times, so I know what a buyer asks about how a practice was run. That is what a record is for. I am still licensed, and I stepped away from the chair to build this.

There is no reference customer yet, no one for me to put you on a call with. The first customers come on board this fall.

For whoever handles HIPAA at your group

Loyalo is designed around HIPAA privacy and security requirements. An independent HIPAA attestation and SOC 2 are underway with Thoropass Assurance, a licensed AICPA peer-reviewed CPA firm. Type 1 comes first, and Type 2 about six months after. I could tell you we are compliant, but I would rather show you the record. The day the reports are in, the Thoropass Trust Center goes on this page so you can read them yourself. And I sign a business associate agreement with every customer.

Joannis Sekoulidis, DDS MSc
Founder, Loyalo

P.S. If you have had a night like that one, or a report that told you weeks too late, you already know what this is for.

There is one screen I do not put on a website. I show it in thirty minutes, on a call with the dentist who built it.

Or message me on LinkedIn.